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Trade Marketing
Category Management
Route to Market
Development of Route to Market Strategy
Experience in America, Caribbean, Europe and Asia Pacific
Full consultancy service included
Seminars and consultancy services available
Experience in America, Caribbean, Europe and Asia Pacific
More than 25 years of experience with tobacco, soft drinks, beers, wines & spirits and other
categories.
Features:

  • Understanding Trade Marketing
  • Developing Trade Marketing
  • Working Trade Marketing
  • Excellence in Trade Marketing
Features:

  • Retail Census
  • Supply chain Strategy
  • Four levels available:
  • Sales & Distribution
  • Delivery
  • Trade Marketing
  • Trading Terms & Conditions  
  • Sales Routes deployment
  • Follow up
  • Software support
  • KPI’s  
Seminars and consultancy services available
Experience in America, Caribbean, Europe and Asia Pacific
More than 25 years of experience with tobacco, soft drinks, beers, wines & spirits and other
categories.
Features:

  • Types of Accounts
  • Developing Relationships
  • Account File & Account Plan
  • Account Plan Administration
  • Store Audit
  • Space Management
  • Direct Product Profitability
  • Category Management
  • Tracking Systems
  • Promotions
  • Merchandising
  • Business Review
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